According to Social Media Today (2017), people will spend more time over their lifetime using social media than they will eating, or socializing using other methods.

A slightly more recent study (2019) from the Global Web Index (shared via Digital Information World) shows that the trend is not about to reverse any time soon. Year after year, we tend an increasing amount of time on social media.

It’s vital then, that businesses tap into the power of social media and use it to reach your audience.